THE SYSTEM OF STRATEGIC COMMUNICATIONS OF THE STATE BORDER GUARD SERVICE IS A GUARANTEE OF HIGH-LEVEL INTERACTION AND QUALITY DIALOGUE.BACK
The State Border Guard Service of Ukraine continues its consistent work on the implementation of the system of strategic communications, which is envisaged by a number of strategic state documents and is one of the indicators of compliance with NATO stand
The State Border Guard Service of Ukraine continues its consistent work on the implementation of the system of strategic communications, which is envisaged by a number of strategic state documents and is one of the indicators of compliance with NATO standards.
It should be noted that this work is supported by international partners: The Embassy of the United States of America in Ukraine, the Office of the International Organization for Migration in Ukraine and the European Union Advisory Mission.
Within this framework, with the participation of international experts, the processes of strategy development, planning, forecasting and implementation of strategic messages in daily operational work are introduced into the communication areas of the border service, which contributes to achieving strategic goals of the agency by means of communication.
In general, the introduction of strategic communications is an effective and efficient mechanism in counteracting information threats. After all, an information war is now ongoing, which has significantly affected modern communication processes. And prompt and effective communication at all levels today plays a very important role in the activities of organizations that the public knows and talks about. Therefore, the State Border Guard Service of Ukraine ensures that communication is planned and aimed primarily at the implementation of the tasks of the Service.
In order to implement a system of strategic communications in the border service, with the participation of experts from the Centre for Strategic Communications “StratCom Ukraine”, an audit was conducted of existing communication processes and training and education of press officers and employees of communication units of the State Border Guard Service of Ukraine in monitoring, analysis strategy and planning. In addition, trainings were held to improve media literacy and public speaking skills.
Also, with the support of the Advisory Mission of the European Union, trainings and strategic sessions were organized for the staff of the communication units of the Service. Training is provided in the areas of social networks, in the management of official web resources, directing, 3D and 4D animation, video graphics and video editing for the production of quality content.
It should be noted that as a result of the work already done, strategic information about the State Border Guard Service systematically appears in the media. And the systematic work on the implementation of key messages within the products of the current communication activities of the Service, the dissemination of messages at the strategic level has helped to achieve high public opinion in the form of trust.
It must be noted that according to sociological research, in particular commissioned by the European Union Advisory Mission (EUMC) https://is.gd/366Y0f, the level of trust in border guards is 50%, this figure is 9% higher than in 2019. Among other things, 64% of respondents believe that the State Border Guard Service of Ukraine reliably guards the state border, and 51% agree that the border agency is able to prevent illegal migration and smuggling.
In addition, according to a survey conducted by the Rozumkov Centre https://is.gd/789P3c, the level of public confidence in the border agency in December 2020 reached 58%.
The State Border Guard Service of Ukraine expresses its sincere gratitude to international partners and public organizations that help us develop and become better.
We also thank the media for objective, honest and impartial coverage of the activities of the State Border Guard Service of Ukraine and the citizens for the high level of trust.